{"id":1313,"date":"2023-10-16T13:23:49","date_gmt":"2023-10-16T13:23:49","guid":{"rendered":"https:\/\/maexportsrl.com\/?p=1313"},"modified":"2023-10-24T09:25:19","modified_gmt":"2023-10-24T09:25:19","slug":"best-practices-sustainability-in-fashion","status":"publish","type":"post","link":"https:\/\/maexportsrl.com\/en\/best-practices-sustainability-in-fashion\/","title":{"rendered":"5 best practices to bring sustainability into fashion"},"content":{"rendered":"\n

Sustainability in fashion<\/strong> is a highly complex issue. This is why it has no simple, one-sided solution. On the contrary, as we have already pointed out when discussing the complexity and the need for more sustainable fashion<\/a>, this issue requires a global approach. And the contribution must come from many different players: firstly, from clothing and accessories brands. <\/p>\n\n\n\n

But what can manufacturer companies<\/strong> actually do<\/strong>? Let’s take a look at five counter-trend practices to bring sustainability into the fashion industry<\/strong>. <\/p>\n\n\n\n

Sustainability practices in fashion<\/h2>\n\n\n\n

1. Support slow fashion<\/h3>\n\n\n\n

The “slow fashion<\/strong>” movement opposes fast fashion and emphasises the need to produce durable garments<\/strong>. The quality of the materials<\/strong> and tailoring<\/strong> of clothes, but also the design<\/strong> of timeless lines, are key prerequisites for producing garments with a longer life cycle<\/strong>. And brands that wish to promote sustainable fashion should take this into account. <\/p>\n\n\n\n

2. Set up an ethical supply chain<\/h3>\n\n\n\n

Consumers<\/strong> wish to make responsible and conscious choices<\/strong> and want to know where garments come from, how they were produced and what the overall impact of their production is. They demand transparency<\/strong>, and brands that believe in sustainability in fashion would do well to adapt. Many companies have already started to provide detailed information<\/strong> on their procurement<\/strong> and production processes<\/strong> and are setting up an ethical supply chain<\/strong>, composed of partners with the same values. <\/p>\n\n\n\n

3. Implement green sourcing<\/h3>\n\n\n\n

Fashion companies must adopt more sustainable material procurement strategies<\/strong>. They can choose to use materials such as recycled polyester<\/strong> or organic cotton<\/strong> and other regenerative textiles<\/strong> to reduce the use of harmful substances and promote responsible agriculture<\/strong> that has a positive impact on ecosystems while supporting local communities<\/strong>. <\/p>\n\n\n\n

4. Change dyeing processes<\/h3>\n\n\n\n

Synthetic dyes are difficult to reclaim and risk polluting groundwater. Brands have two alternatives: reduce the use of synthetic dyes or use more sustainable ones<\/strong>. Eco-friendly dyes are generally less efficient and brands risk not maintaining a consistent shade on all garments. Nevertheless, this could be an opportunity rather than a drawback: sustainable fashion is about unique garments, one different from the other. <\/p>\n\n\n\n

5. Optimise production processes<\/h3>\n\n\n\n

Fashion companies could make production processes more efficient<\/strong> so that both business and the planet benefit. For example, they could: <\/p>\n\n\n\n