{"id":1363,"date":"2024-02-12T09:17:38","date_gmt":"2024-02-12T09:17:38","guid":{"rendered":"https:\/\/maexportsrl.com\/?p=1363"},"modified":"2024-02-12T09:17:46","modified_gmt":"2024-02-12T09:17:46","slug":"footprint-fashion-environment","status":"publish","type":"post","link":"https:\/\/maexportsrl.com\/en\/footprint-fashion-environment\/","title":{"rendered":"The fashion footprint on the environment"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The <strong>fashion industry<\/strong> has an <strong>enormous negative impact on the environment<\/strong>, both in terms of <strong>resource<\/strong> consumption and in terms of <strong>waste<\/strong> production and harmful <strong>emissions<\/strong>. But what do we mean by enormous? Is it possible to <strong>measure the fashion industry\u2019s environmental footprint<\/strong> and determine whether a company, a process, or a product is more sustainable than another?   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are numerous institutions and organisations that collect and process data. These include, for example, the <a href=\"https:\/\/globalfashionagenda.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Global Fashion Agenda<\/a> and <a href=\"https:\/\/www.mckinsey.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey &amp; Company<\/a>.  However, it must be said that the same <strong>concept of sustainability<\/strong> is fleeting and ambiguous. Unlike the term &#8220;organic&#8221;, for example, <strong>there is no legal and commonly shared definition of the term &#8220;sustainable&#8221;<\/strong>, which is therefore subject to <strong>various interpretations<\/strong>. In any case, we can try to extract some figures to get a rough idea of the impact of fashion on the environment.   <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-moda-e-ambiente-un-po-di-dati\">Fashion and the environment: several figures<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The fashion industry is responsible for around <strong>10% of global<\/strong> <strong>CO<sub>2<\/sub> emissions<\/strong> each year, equivalent to between 4 and 5 million tonnes.<\/li>\n\n\n\n<li>Production consumes more than <strong>20% of the water used for industrial purposes<\/strong>, making the fashion industry second in the ranking, behind agriculture.<\/li>\n\n\n\n<li>The dyeing and finishing processes of garments and accessories are responsible for <strong>20% of the global pollution of drinking water<\/strong>.<\/li>\n\n\n\n<li><strong>35% of microplastics found in the seas<\/strong> come from washing synthetic clothing.<\/li>\n\n\n\n<li><strong>70% of textiles are made from oil derivatives<\/strong>, mostly from polyester: about 80 million tonnes each year.<\/li>\n\n\n\n<li>In comparison with twenty years ago, in the wake of fast fashion, every consumer buys <strong>60% more clothes<\/strong> but keeps them for half the time.<\/li>\n\n\n\n<li>In Europe alone, <strong>5.8 million tonnes of textile waste<\/strong> are produced each year.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">People consume almost 80 billion clothing garments every year and the growth rate of the fashion industry suggests that production volume will increase by more than 80 per cent by 2030.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contenere-l-impatto-della-moda-sull-ambiente\">Curbing fashion\u2019s impact on the environment<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While environmental sustainability still has no unambiguous legal definition, these figures make it clear that a <strong>change<\/strong> in the fashion world is <strong>needed<\/strong> more than ever. Even <strong>consumers have realised<\/strong> this and are starting to make different choices: from <strong>second hand<\/strong>, to <strong>hiring<\/strong>, to turning away from fast fashion and synthetics in order to buy <strong>better quality and ethically sourced garments<\/strong>. This is also the case with our <strong>outlet<\/strong> and <strong>retail customers<\/strong>, who are choosing to offer end-of-series and previous collections.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are many <a href=\"https:\/\/maexportsrl.com\/en\/best-practices-sustainability-in-fashion\/\">good practices<\/a> that the industry can adopt to work towards <strong>greater sustainability<\/strong>. From our privileged position that acts as a bridge between manufacturer brands and end retailers, we strive to implement the <a href=\"https:\/\/maexportsrl.com\/en\/circular-economy-fashion\/\">logic of circular economy<\/a> in the fashion industry. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are a brand that on the one hand needs to <strong>solve the problem of unsold stock<\/strong>, and on the other, needs to <strong>comply with increasingly stringent regulations in terms of environmental impact<\/strong>, <a href=\"mailto:info@maexportsrl.com\">contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The fashion industry has an enormous negative impact on the environment, but what do we mean by enormous? Is it possible to measure the industry&#8217;s environmental footprint? Let&#8217;s take a look at the figures.  <\/p>\n","protected":false},"author":1,"featured_media":1366,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"categories":[61],"tags":[62,63],"class_list":["post-1363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainable-fashion","tag-circular-economy","tag-textile-waste"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The fashion footprint on the environment | M&amp;A Export<\/title>\n<meta name=\"description\" content=\"Although sustainability has no single definition, it is possible to measure the environmental footprint of the fashion industry. 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