The export of unsold goods is no longer just a matter of managing logistics and choosing which markets to target. These days, it has to face up to a complex global reality, characterised by geopolitical tensions, new tariffs and strict environmental regulations. For companies such as M&A Export, which specialise in the redistribution of unsold stock, it is essential to understand these factors in order to protect margins and continue ensuring an efficient service.
Geopolitical uncertainty and markets at risk
Political tensions and recent international conflicts are putting significant export volumes at risk. For instance, Italy exports over €61 billion worth of goods to areas considered at risk – equivalent to 9.8% of total exports.
This instability results in customs delays, variable transport costs and regulatory issues, all of which primarily impact the management of stocks with low margins.
Trade barriers and competition
Customs duties on textiles and clothing products from the EU to the US have risen significantly since early 2025, reducing the competitiveness of Italian companies and leaving them with uncertain prospects.
Concurrently, clothing imports into the EU have increased by 14% over the same period, putting pressure on our market, mainly due to competition from fast fashion generally from China and South-East Asia.
Stricter sustainability rules
Companies must comply with tighter environmental standards. From 2026, for example, the ban on destroying unsold garments and accessories will come into force, as provided for in Ecodesign Directive, which we have already discussed on our blog.
Complying with these rules entails additional costs but also offers competitive advantages, because standard-compliant products can be better valued even in secondary markets.
New strategic choices
Exporting unsold goods today requires more strategy than ever: it is necessary to combine efficiently managed logistics, knowledge of international markets and attention to regulations and sustainability. We have been operating in this sector for over ten years at M&A Export, consistently and closely monitoring the commercial and political dynamics within which we operate. This allows us to make strategic choices.
- We diversify markets and target areas that guarantee stability and clear rules, thereby limiting risks.
- We select products that comply with environmental regulations and have greater competitive value and appeal on secondary markets.
- We ensure safety and reliability to reduce reputational risk and protect your brand even outside its domestic market.
At M&A Export, we help companies turn complex challenges into valuable opportunities, ensuring that even unsold stock finds its place in secondary markets. For a closer look at our services and to understand what we can do for you, contact us now.
